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1. Work Scenarios

Mainly "business casual" and "flexible work". Some involve light business meetings or client communications, requiring a balance between professionalism and scenario adaptability.

2. Daily Routine

On workdays, they shuttle between offices, cafes, and online meetings. On weekends, they often attend markets, casual outdoor social gatherings, or short trips. 

3. Core Demand

They reject the binary choice of "either comfortable or formal", and pursue a balanced dressing style of "relaxed appropriateness" — which their clothing needs to support seamless transition between "workplace and daily life" scenarios.

1. Core Demand

They reject "bulky and heavy traditional wool formal wear" and "fast fashion items lacking texture", and pursue a style of "flexible rigidity with proper balance" — which not only retains the warm and premium feel of wool but also offers sufficient freedom of movement. This style aligns with the self-positioning of contemporary professional women as "elegant yet unconstrained".

2. Explicit Pain Points

a.Low-quality Fabric irritates the skin;

b.Loose fit makes them look unkempt;